If you’re using Dynamics 365 Marketing, you can create a LinkedIn matched audience to target potential customers. There are two basic ways to create a matched audience: by adding your contact lists or by uploading a CSV file of your contacts. For maximum results, you’ll want at least 1,000 contacts. Then, upload your contact list to your Account Assets, select Match Based on List of Contacts, and wait at least 48 hours for verification.
How to build a matched audience on LinkedIn
LinkedIn’s ad platform, called LinkedIn Campaign Manager, allows you to build matched audiences. These audiences can be segmented by job title, specific skills, years of experience, or even personal traits. Then, you can target ads to them. In addition to this, you can also build audiences by name.
The first step in creating a LinkedIn ad is to select the demographics of your audience. This will allow you to narrow down your audience and save time and money. To make it easier to target the most relevant people, select a demographic that includes their age and gender, industry, education, fields of study, job title, years of experience, and interests.
If you want to target key decision makers and influencers, LinkedIn offers account targeting. In a recent case study, marketers who used LinkedIn account targeting saw a 32% increase in post-click conversion rates and a 4.7% decrease in cost per conversion. With over 580 million profiles, LinkedIn allows you to create a targeted ad for key decision makers and influencers in your industry.
LinkedIn’s matched audience option enables you to target potential customers who are similar to your current customers. Using this method, you can target people who are likely to have visited your website or have already subscribed to your newsletter. As a result, you’ll be able to offer additional products and services to people who are already interested in your products and services.
LinkedIn allows you to upload your email contact list and target your ads by sending them to a list of your targeted audiences. Once you’ve uploaded your company contact list, LinkedIn will match your list against other companies. Within 48 hours, you’ll see targeted ads delivered to the people you’re trying to reach.
LinkedIn introduced its new Matched Audiences in April 2017. This marketing feature provides businesses with data-driven demographic advertising. It allows marketers to retarget website visitors, target people with the right content, and even integrate their contact lists from other third-party systems. Moreover, it also allows businesses to create lookalike audiences to target the right people.
How to add users to a matched audience
LinkedIn Matched Audiences are a powerful marketing tool for business. They help you target decision makers and influencers. In fact, a recent case study found that LinkedIn matched audience ads generated 32% more post-click conversions than non-targeted ads. There are over 580 million company profiles on LinkedIn, so it is easy to find decision-makers and influencers that are relevant to your business.
LinkedIn Matched Audiences are very similar to the targeting options available on Facebook and Twitter, but are designed for B2B businesses. With them, you can create lists based on website pages visited and contact details. You can also create lookalike audiences, which allows you to target your advertising campaign to individuals that may be interested in similar products and services.
To create a matched audience, first upload your company or contact list to LinkedIn. You can also upload a CSV template to use for your campaign. You can then create an ad campaign and view the results. The LinkedIn Matched Audiences tool is available on the Campaign Manager page and in your LinkedIn home page.
The LinkedIn Audience Management APIs allows you to set the minimum number of users for your audience. LinkedIn recommends that you add at least 300 users per audience to avoid re-impacting organic users. Adding more members to your list will increase the chance of your ad being seen by more people than you originally intended.
How to name a matched audience on LinkedIn
LinkedIn’s Matched Audiences are an excellent way to retarget website visitors and promote your products or services to your contacts. The tool can help you find decision makers in your target companies, allowing you to focus your ad campaigns on the people most likely to convert. With this tool, you can create and manage your target audiences in a single dashboard. You can choose to target users based on their interests, demographics, or website page activity. LinkedIn Matched Audiences are also great for running account-based marketing campaigns.
When using LinkedIn Matched Audiences, you should always pre-qualify your target audience. This will save you time and money. This includes identifying the age and gender of your target audience, as well as the industry they work in. You should also consider what type of job experience they have, including job title, function, years of experience, and any other information you think may be helpful for you to reach the right audience.
LinkedIn’s Matched Audiences feature works by using lists of at least 300 companies. Once you’ve uploaded a list of companies, you’ll need to make sure that it contains enough unique names to generate a targeted ad campaign. The minimum number of matches is three hundred, and you can upload as many as 300,000 names. For best results, try to select a company list with a high match rate.
Once you’ve matched your contacts and accounts, you can name your audience using a term that will differentiate them from other users. Once you’ve done this, you can upload the list and use the targeting tools on LinkedIn. This is the easiest and most effective way to find and target your audience.
The Matched Audiences feature also lets you target your email contacts outside of LinkedIn. Upload a list of contacts in CSV format. This CSV file should contain at least 1,000 contacts, but if you have more than three hundred thousand contacts, it’s better to upload a smaller list. Once you’ve uploaded your list, you can select the “Use a matched audience” option on the campaign manager.
When setting up a campaign on LinkedIn, it’s best to choose a name for your audience. You can create an audience by job title, skill set, or even interests. This will allow you to target those most likely to convert.
How to integrate a matched audience into a campaign in Dynamics 365 Marketing
In Dynamics 365 Marketing, you can integrate a LinkedIn matched audience into your campaign. LinkedIn offers a robust audience manager that allows you to import leads, evaluate campaign metrics, and download performance reports. You can also combine LinkedIn data with your company’s CRM database and marketing communications in Dynamics 365 Marketing.
To use LinkedIn matched audiences in Dynamics 365 Marketing, you must have at least 300 members of your audience. If you do not have this number, you can manually list your target accounts. Once you have matched 300 members, you can run ads for these targeted accounts.
LinkedIn is a leading channel for lead generation. The social media website was recently acquired by Microsoft. This acquisition enables businesses to reach a wide range of professional profiles that are likely to be relevant for their needs. Through the acquisition, Microsoft has also brought LinkedIn integrations to its marketing automation applications. One such application is Dynamics 365 Marketing, which is a powerful marketing automation tool for converting prospects into customers. Integrating LinkedIn with Dynamics 365 Marketing will help you generate more leads and create more efficient workflows.
LinkedIn Matched Audiences let you target a specific audience based on their interests, job functions, and other information. The service is similar to Facebook and Twitter Ads, but is geared toward B2B businesses. It allows marketers to use a variety of tools to target a specific audience, from company lists to email contacts.
Integration with LinkedIn will also allow you to integrate your audience with other marketing elements. For example, you can integrate your LinkedIn matched audience into your campaign with the help of a marketing calendar, which is an essential marketing tool. Your marketing team can add items directly to the calendar without leaving the page. You can integrate a LinkedIn segment, a LinkedIn matched audience, and even LinkedIn lead generation form submissions into your campaign. Once you’ve integrated these features, you’ll have an account-level marketing system that can generate leads from a single platform.
Once you’ve integrated LinkedIn into Dynamics 365 Marketing, you can easily schedule your LinkedIn posts with ease. The calendar shows the content that you’ve lined up in advance and also a full history of your previous posts. This feature is a great tool for marketers because it eliminates the need to switch between different social platforms.