Every few days, some guru or expert will pipe up in the news saying that social media is dead or its days are numbered. But for anyone who’s looking, it’s clear that social media is here to stay. For a long time to come.
That’s because social media isn’t just a tool or a form of entertainment, but it has become a media channel, just like TV or radio are. It’s also highly addictive, as anyone who’s gone on TikTok or Instagram knows, scrolling still 3 hours later.
If you are a business looking for your social media audience, so you can tailor your posts better, we are here to help. Keep reading to find out more on this important subject matter.
Build Your Buyer Personas
If you haven’t created a buyer persona for your business yet, this is the first thing you need to focus on. There are many ways to do it, but we outline some questions to answer below that can get you started.
- Who is your ideal target customer? What is their age, income, job, etc.?
- What are your audience’s pain points? How do your products/services help solve them?
- What stage of life is your target audience at?
- What is their spending pattern?
- How do they interact with you on social media?
You may have more than one buyer persona, especially if you have many different products and services. Create buyer personas for all the different products you have, so you can be clear on how to market to each of these different social media audiences.
You can go on social media for a lot of these answers since your audience is probably already following you on certain channels. It will be easy enough for you to peek through these followers or subscribers and answer a lot of the questions above. This way you will be able to market to your social media audiences even better.
Use Insight Tools on the Platform
Another way you can get answers on your ideal social media audience is by using the native insight tools that are already present on these platforms. These platforms want to help you help your customers better, as that will make their platform better. It’s a win-win situation and they know it.
So why not use the tools they have already to gauge what your ideal social media audience is all about?
You could either plug in information from the buyer personas you created to find new audiences that suit or you can look through the audiences that already follow you to see what common threads run between them.
Do Surveys or Get Feedback From Your Current Customers
Still, looking for more information on your ideal social media audience? Then use surveys or other feedback mechanisms to do so.
Your loyal followers and subscribers are ever ready to help you out, so why not use this great resource to your benefit?
If you have an email list, you could send out a survey that way. Or you could collate a group of loyal followers on Instagram or Facebook and ask them to do the survey, giving them a 10% discount or some other offer in return.
Or you could ask your audiences simple questions through Instagram stories or through Facebook Live, where they can tell you what social media platforms are their favorite and how they like being marketed to.
Always make sure to give these folks something in return for diligently answering all your questions. They are taking time out of their precious day to do something for you, and that deserves something more than just a simple ‘thank you.’
What Audience Are Your Competitors Focusing On?
If you are still unsure of what social media audience to market to, then you could cheat a bit and look at the social media platforms that your competitors are using. Considering you have similar products and services, you are probably marketing to similar audiences.
You can use that information to build social media audiences on platforms that matter. The great thing about using this method is that you know your competitor has already tried it and it works.
Create Engaging Social Media Posts (And See Who Bites)
This is another fun way to figure out what your ideal social media audience is. Create a bunch of engaging social media posts with different themes and a variety of different messages and see which audience likes what.
If your social media audience is a mixed bag, then perhaps all your posts will be well-liked. But usually, businesses attract a certain kind of social media audience, who then loves and engages with their posts.
Don’t forget to check engagement rates on each of your posts and see which ones do the best. Once you have an idea of which social media posts do well with your audience, then it’s easy enough to keep replicating them.
Your Ideal Social Media Audience Is Waiting for You
Don’t mistakenly believe that customers don’t like to be marketed to. They don’t want to be sold to, but they definitely love being marketed to, especially on social media channels.
And that’s why you need to use the steps above to figure out which social media audience will work best for your business and product offerings. It’s not complicated, but it does require your marketing and sales team to sit down and do some brainstorming.
If you loved the article above and found it insightful and engaging, then keep browsing through the rest of our site. You will not be disappointed.