If you’re thinking about advertising on LinkedIn, you’ll want to follow the LinkedIn sponsored post specs. These are part of the PPC Management process. They specify a number of different factors, including the image size and banner creative. The banner should be 300×250 pixels and the image size can be up to 50 pixels wide and 50 pixels high. There are also average CTRs for single image ads.
Banner creative should be 300×250 pixels
If you want to promote a product or service on LinkedIn, you will need a compelling banner. There are several different options for creating a banner ad, including a team picture, a tagline, or an image of your business. Keep in mind that mobile devices display banner ads differently than desktops. To get the most visibility, use a larger banner.
Image size (optional) should be 50 pixels by 50 pixels
The image size that you use on your website will determine how it will look on mobile devices. You can either keep the image size at its original size or use a resized image. In either case, make sure to use a smaller pixel size than the original image.
Average CTR for single image ads
Single image ads on LinkedIn are among the most popular types of sponsored posts, but they also tend to cost the most. This is because single image ads look like promoted posts on the company feed, and so they blend in with the rest of the content on a member’s feed. Nevertheless, they are not as effective as news feed ads, and you need to match your campaign goals accordingly.
The click through rate or CTR is an important metric for your ads. It tells you whether your audience is interested in the content of your ad, and if not, you may need to change your ad format or try different audiences. Another important metric to watch is the cost per click (CPC). This will allow you to calculate the cost of reaching a specific audience.
The average CTR for single image ads on LinkedIn sponsored posts is 0.45 percent. This figure is lower than those for video ads, which have higher CTRs. Whether you choose single image ads or video ads, you need to understand how to use CTR in order to get the best results.
The CTR for single image ads on LinkedIn sponsored posts varies between sectors and job functions. The highest CTRs are seen in the Business Development, Education, and Finance niches. However, the lowest average CTRs are achieved by text ads, which receive just 2.5 out of every thousand views on desktop.
Using the CTR as your sole metric is useless without measuring conversions. Only when customers convert will you get a return on investment. This is especially true if you target a smaller audience. On LinkedIn, a smaller audience size will provide better targeting and more relevant conversations. You can easily achieve higher CTRs and CPCs by using single image ads in these small groups.
Sponsored messages on LinkedIn are the most expensive ads on the network. You pay $0.35 to $0.80 for sponsored messages. However, there is no guarantee of a click. The average CTR for sponsored inbox is only three to four percent. So, before spending your money on LinkedIn, make sure you know the CTR for your niche before making any decisions.
LinkedIn ad benchmarks will tell you how to tweak your ads. To boost your CTR, you must make sure your copy and image are compelling and vibrant. Also, you should rotate your ads at least once a month to get the highest CTR. You should also avoid running more than two ads at a time. And finally, you should test your ads often to improve their effectiveness.
